On Thursday January 28th, bloggers and influencers stripped of their usual Melbourne style, choosing sportswear and sneakers instead of heels to gather at Westfield Doncaster for a light yoga session before viewing InHabit’s new resident, The Upside. This is The Upside’s first pop up store in the state to showcase their latest designs from the Après McQueen collection within the stunning InHabit space.
The Upside, founded by Australian fashion icon and former model Jodhi Meares, has rapidly become the go-to label for fashionable sportswear and has grown leaps and bounds in the short time since its launch in 2014. The Upside caters to impeccably sophisticated and time savvy individuals who lead demanding lives, but honor their training. As a fitness enthusiast herself, Meares found it a challenge to find active wear to not only support her whilst training, but also keep her looking stylish for afternoon meetings. Then the Upside was created in order to fill that void for both women and men with similar situations.
Bloggers were then rewarded for their efforts after what some might call a strenuous yoga session with healthy treats and drinks from Nutrition Station and Green Street Juice. Known for their beautifully made body-sculpting tights, crop tops and signature street chic muscle shirts, The Upsides new collection has all areas of the active life covered with style. Admired for its uniquely refined prints the new collection inspired by pastel Moroccan tiles, faded camo and monochrome safari florals, this easy sleek style shows why its continuing to significantly demonstrate itself as a leading luxury active wear label. With one look you know those legs or that crop is The Upside.
The Upside pop up at InHabit Westfield Doncaster is located on level 1 from –